A unique, intuitive approach to SEO basics for creatives
You have a story to tell. You have unique, beautiful, and important work to share with the world. There are thousands of people out there looking for what you have to offer, and SEO is one of the most powerful ways to help them find you.
Intuitive SEO: A Creative's Guide to Telling Your Story & Growing Your Audience is available as:
- A free introductory guide and 5-day challenge (available now)
- An online workshop where you'll learn how to optimise one page of your website (available now)
- An in-depth online course that you can take at your own pace (available now)
- A mini course for people with existing SEO knowledge who want to cut through the overwhelm and take action (coming soon—hopefully in the Autumn!)
These resources have been carefully designed to teach you to reconnect with the things that truly matter about how you share your work with the world, and are perfect for intuition-led creatives and small businesses who want to focus on creating high-quality work that has an impact.
Website traffic you can rely on
A few years ago I was working for an online magazine, feeling frustrated about how fickle social media was as a platform for reaching our audience, and curious whether I could find a steadier way to grow: the answer I was looking for turned out to be SEO.
Once I invested time into learning SEO and implementing an intentional strategy, our search traffic grew almost 5x faster over a 9-month period than it had done before.
I never thought I’d be able to understand SEO, much less get those kind of results. The world of SEO seemed so technical, so inaccessible, and quite frankly so full of… nerdy guys who love jargon. But over the years what I’ve discovered is that when you strip away the confusing acronyms and spammy emails from strange men with Russian names who want to bully you into “improving” your website’s ranking, the concepts behind SEO are straightforward, common sense—even intuitive.
Ultimately, SEO is about people, psychology, and empathy—not knowing how to code.
As a self-proclaimed “words person” who hates numbers, I managed to teach myself SEO and completely revolutionise the growth for an online magazine that used to rely heavily on Facebook traffic. Thanks to my SEO strategy, the magazine was able to keep growing steadily despite all the dreaded algorithm changes.
If I can get these results, I know that you can, too.
Over the years, I’ve discussed SEO strategies with entrepreneurs and digital experts from startups to companies like Condé Nast. I’ve trained teams and individuals to help them understand how to optimise their websites so that they reach the right people via search, and helped create a training on SEO-friendly content planning for Marie Forleo's world-famous online program, B-School. Most importantly, though, my strategy continues to get solid results in the form of ever-increasing search traffic and web pages ranking on the first page of Google.
Now I’ve poured all of my experience, tried-and-tested strategies, and unique guidance into various formats that everyone can benefit from...
Some lovely things my students are saying about Intuitive SEO
"I love your approach to SEO... It helps me feel a lot of peace in something that can sometimes make me feel not myself. Your explanation of SEO provides another path for those trying to run a small business. It gives me the ‘ok’ to go at the pace I desire, while staying true to who I am—a quiet creative who wants to create and offer what I can without feeling [the pressure to] keep up..."
- Hilary Sanchez
"Intuitive SEO surpassed all my expectations. Sophie teaches in a beautifully clear and gentle way and the amount of love and knowledge that has gone into this course is clear to see. I was blown away by how much it made me think differently about my website. I ended up re-writing so many pages and gaining so much clarity around who I was trying to write for, which was not something I expected to get from this course. If you have been at all scared of SEO and unclear on how to best make use of your work then this course provides all the answers, not by forcing you to memorise terms and spend hours watching videos, but by gently taking your hand and guiding you to the best answer for you. Thank you so much Sophie, I know I will be dipping into this course for years to come.’’
- Giulia, Giulia Writes
"I loved this course! Sophie explains all the aspects of SEO in an accessible, easy to implement way. I began implementing some changes to the copy on my website, and a bit of the structure to make it more user friendly, and I've already seen an increase in traffic and searchability to my site. If SEO is overwhelming to you as it was to me, I cannot recommend this course more!"
- Rebecca Mir Grady
"I'd definitely recommend this course for anyone who is feeling bogged down by having to be constantly present on social media in order to drive traffic to their site and/or work. This course really showed me that SEO is also for people (and business owners) like me—quieter, creative types who maybe don't feel as enthusiastic about research or strategy—and gave me some really useful steps to begin this SEO journey with."
- Ruth, Raincloud & Sage
“Just wanted to let you know how much I’m enjoying your course! There is such a wealth of information… It is extremely helpful as I get back to working on my website… you’ve given me tons of information to process as I work to revamp it.”
- Bev Walker
“It feels inspiring and makes me excited to get stuck in! You’ve made SEO so approachable without the sometimes overly techie approach… it’s brilliant! I was so impressed with the website design section, it really helped to solidify what my website is about and who it is for... I'm moving towards starting a small business, so this was INCREDIBLY useful! It really opened SEO up to being more than just keywords. I loved the positivity infused through the course... I couldn't wait to jump back in when I could!"
- Trona, Aye Lined
“I wanted to say thanks for creating such an epic course. I joked with a friend that I had got my money’s worth by the introduction! I’ve started to see SEO in a very different light and know my website will be much the better for it.”
- Lynne, Three Wild Steps
"I can't recommend Sophie's SEO course enough... the few simple changes I've made already have made a huge difference to the traffic reaching my blog... Of all the courses I've done online, this is by far the most informative. Sophie has put so much effort into the learning materials. I was amazed to be honest!!"
- Jenny, Notes To the Moon
“Sophie made what could be a very technical process understandable—even for digital-phobic editors. She broke down what matters most for SEO ranking, how to do effective keyword research and implementation, and got our editors out of their writing bubbles to build effective outside links. Search is now the largest traffic source for us, by far!”
- Kara Eschbach, Co-Founder of Verily magazine