by Sophie

A Unique, Intuitive Approach to SEO Basics For Creatives

There are thousands of people out there looking for what you have to offer, and SEO is one of the most powerful ways to help them find you. Master the art of Search Engine Optimisation with this free guide for beginners.

Get my free SEO guide!

My online course, Intuitive SEO: A Creative’s Guide to Growing Search Traffic is currently closed as I work through it with the existing group of students, and doors will open again in the Autumn. Find out more here, and feel free to send me an email on: if you’d like to get on the waiting list for the next release.

Invest your precious resources in the platform you own

Our websites are our greatest assets online, because they’re the one platform we actually own (and can fully control). Understanding SEO will help you get your work in front of your ideal audience, empower you to serve them even better, and build a thriving community on your own terms.

It’s time to put the joy back into sharing your work online.

Do you feel overwhelmed by the relentless pace of social media? Do you want the right people to find your website, but don’t know where to start? Do you worry that SEO is an incredibly technical skill that you’ll never be able to understand?

I’m so glad you’re here, friend, because I designed this unique approach to mastering the art of search engine optimisation with you in mind; these are the resources I wish I’d had five years ago when I decided it was time to stop waiting, forge my own path, and start to grow.

Intuitive SEO will empower you to approach marketing from a place of service, joy, and abundance. Because here’s the truth: you don’t have to do it all, you just have to do it wisely.

Website traffic you can rely on

A few years ago I was working for an online magazine, feeling frustrated about how fickle social media was as a platform for reaching our audience, and curious whether I could find a steadier way to grow: the answer I was looking for turned out to be SEO.

Once I invested time into learning SEO and implementing an intentional strategy, our search traffic grew almost 5x faster over a 9-month period than it had done before. 

I never thought I’d be able to understand SEO, much less get those kind of results. The world of SEO seemed so technical, so inaccessible, and quite frankly so full of… guys. But over the years what I’ve discovered is that when you strip away the jargon, the concepts behind SEO are straightforward, common sense—even intuitive.

Ultimately, SEO is about people, psychology, and empathy—not knowing how to code.

As a self-proclaimed “words person” who hates numbers, I managed to teach myself SEO and completely revolutionise the growth for an online magazine that used to rely heavily on Facebook traffic. Thanks to my SEO strategy, the magazine was able to keep growing steadily despite all the dreaded algorithm changes.

If I can get these results, I know that you can, too.

Over the years, I’ve talked to entrepreneurs and digital experts from small startups to big companies like Conde Nast about SEO. I’ve trained teams and individuals to help them understand how to optimise their websites so that they reach the right people via search. Most importantly, though, my strategy continues to get solid results in the form of ever-increasing search traffic and web pages ranking on the first page of Google.

Ready to use SEO to increase your own Search traffic?

I’ve written a quick beginner’s introduction to SEO which you can download for free, below, but if you’re hungry to take your knowledge deeper, you might be interested in my in-depth online course designed for creatives and small businesses.

Test your SEO knowledge level and find out if you could benefit from my free guide or my online course by taking the one-minute quiz, here.

Join me inside Intuitive SEO: A Creative’s Guide to Growing Search to de-mystify this powerful tool together, and start connecting with all those people out there who can’t wait to discover your work! Enrolment will open in the Autumn, and places on the course will be limited so that I can give students in the group one-on-one attention and support. Raring to go? Shoot me an email at:, and I’ll add you to the waiting list so that you’re the first to hear when the course is open for enrolment again.

Some lovely things my students have said about the course:

“Just wanted to let you know how much I’m enjoying your course! There is such a wealth of information… It is extremely helpful as I get back to working on my website… you’ve given me tons of information to process as I work to revamp it.”—Bev Walker

“It feels inspiring and makes me excited to get stuck in! You’ve made SEO so approachable without the sometimes overly techie approach… it’s brilliant!”—Trona, Aye Lined

“I wanted to say thanks for creating such an epic course. I joked with a friend that I had got my money’s worth by the introduction! I’ve started to see SEO in a very different light and know my website will be much the better for it.”—Lynne Wyness, Three Wild Steps

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