Want to grow your website's search traffic? Intuitive SEO is open for enrolment! Head this way to learn more >> x

A unique, intuitive approach to SEO basics for creatives

You have a story to tell. You have unique, beautiful, and important work to share with the world. There are thousands of people out there looking for what you have to offer, and SEO is one of the most powerful ways to help them find you.

Invest your precious resources in the platform you own

Our websites are our greatest assets online, because they’re the one platform we actually own (and can fully control). Understanding SEO will help you get your work in front of your ideal audience, empower you to serve them even better, and build a thriving community on your own terms.

Do you feel overwhelmed by the relentless pace of social media? Do you want the right people to find your website, but don’t know where to start? Do you worry that SEO is an incredibly technical skill that you’ll never be able to wrap your head around, let alone actually start using?

Put the joy back into sharing your work online

I’m so glad you’re here, friend, because I designed this unique approach to mastering the art of search engine optimisation with you in mind; these are the resources I wish I’d had five years ago when I decided it was time to stop waiting, forge my own path, and start to grow. Intuitive SEO will empower you to approach marketing from a place of service, joy, and abundance.

Because here’s the truth: you don’t have to do it all, you just have to do it wisely.

Intuitive SEO: A Creative's Guide to Growing Search Traffic is available as a free introductory guide, or an in-depth online course that you can either take at your own pace or with a small group for extra support and accountability.

These resources have been carefully designed to teach you to reconnect with the things that truly matter about how you share your work with the world, and are perfect for intuition-led creatives and small businesses who want to focus on creating high-quality work that has an impact.

Website traffic you can rely on

A few years ago I was working for an online magazine, feeling frustrated about how fickle social media was as a platform for reaching our audience, and curious whether I could find a steadier way to grow: the answer I was looking for turned out to be SEO.

Once I invested time into learning SEO and implementing an intentional strategy, our search traffic grew almost 5x faster over a 9-month period than it had done before.

I never thought I’d be able to understand SEO, much less get those kind of results. The world of SEO seemed so technical, so inaccessible, and quite frankly so full of… nerdy guys who love jargon. But over the years what I’ve discovered is that when you strip away the confusing acronyms and spammy emails from strange men with Russian names who want to bully you into “improving” your website’s ranking, the concepts behind SEO are straightforward, common sense—even intuitive.

Ultimately, SEO is about people, psychology, and empathy—not knowing how to code.

As a self-proclaimed “words person” who hates numbers, I managed to teach myself SEO and completely revolutionise the growth for an online magazine that used to rely heavily on Facebook traffic. Thanks to my SEO strategy, the magazine was able to keep growing steadily despite all the dreaded algorithm changes.

If I can get these results, I know that you can, too.

Over the years, I’ve discussed SEO strategies with entrepreneurs and digital experts from startups to companies like Condé Nast. I’ve trained teams and individuals to help them understand how to optimise their websites so that they reach the right people via search, and helped create a training on SEO-friendly content planning for Marie Forleo's world-famous online program, B-School. Most importantly, though, my strategy continues to get solid results in the form of ever-increasing search traffic and web pages ranking on the first page of Google.

Now I’ve poured all of my experience, tried-and-tested strategies, and unique guidance into various formats that everyone can benefit from...

Some lovely things my students are saying about Intuitive SEO

“Just wanted to let you know how much I’m enjoying your course! There is such a wealth of information… It is extremely helpful as I get back to working on my website… you’ve given me tons of information to process as I work to revamp it.”
- Bev Walker

“It feels inspiring and makes me excited to get stuck in! You’ve made SEO so approachable without the sometimes overly techie approach… it’s brilliant! I was so impressed with the website design section, it really helped to solidify what my website is about and who it is for... I'm moving towards starting a small business, so this was INCREDIBLY useful! It really opened SEO up to being more than just keywords. I loved the positivity infused through the course... I couldn't wait to jump back in when I could!"
- Trona, Aye Lined

“I wanted to say thanks for creating such an epic course. I joked with a friend that I had got my money’s worth by the introduction! I’ve started to see SEO in a very different light and know my website will be much the better for it.”
- Lynne Wyness, Three Wild Steps

"I can't recommend Sophie's SEO course enough... the few simple changes I've made already have made a huge difference to the traffic reaching my blog... Of all the courses I've done online, this is by far the most informative. Sophie has put so much effort into the learning materials. I was amazed to be honest!!"
- Jenny, Notes To the Moon

Kara Eschbach Verily magazine

“Sophie made what could be a very technical process understandable—even for digital-phobic editors. She broke down what matters most for SEO ranking, how to do effective keyword research and implementation, and got our editors out of their writing bubbles to build effective outside links. Search is now the largest traffic source for us, by far!”
- Kara Eschbach, Co-Founder of Verily magazine

Ready to increase your own search traffic with Intuitive SEO? Here are your options...

The Free Intuitive SEO Starter Kit

This free guide to SEO basics will teach you everything you need to know to start growing your website’s search traffic, with jargon-free explanations of all the core SEO concepts, and how SEO can impact your growth. When you download this guide, you'll also get SEO updates and behind-the-scenes musings via my weekly newsletter, Notes from an Intuitive Business.

"I really enjoy your thoughts on SEO... You have a way of articulating it in a way that really appeals to me. I’ve always been so turned off by it in the past."—Suzie

You’ll get

  • A downloadable PDF guide to SEO that will help you understand the basics without overwhelming technical jargon
  • Guidance on all of the core concepts behind growing your website's search traffic, including keywords, website user experience, and domain authority/link building
  • The keyword research and planning process I use for my clients demonstrated in a handy video tutorial
  • A brief video introduction to Google Analytics and the key areas to get familiar with
  • Ongoing tips, news from the industry, support and encouragement via my weekly newsletter, Notes from an Intuitive Business

Best for: Creatives and small businesses who consider themselves total SEO newbies and want to start learning how and why to grow their website’s search traffic.

Sign up to get the free guide

Intuitive SEO: A Creative’s Guide to Growing Search Traffic (the live release version with private community and support—limited places available, open for enrolment twice a year)

The in-depth online course guiding you through SEO basics with extra support from me, along with a private community of fellow creatives and small businesses.

You’ll get

  • Prompts to help you figure out who you're trying to reach and why, and guidance that will enable you to serve your ideal audience even better
  • Video tutorials to guide you through the more technical aspects of SEO (including how to set up and use Google Analytics and Search Console, and set up a successful Google ad)
  • The ingredients every creative needs to make their website a pleasant, helpful, and interesting place to be, drawing visitors back again and again
  • An easy-to-understand guide to finding the right keywords for your website and every piece of online content you create
  • Step-by-step instructions for optimising your website and blog posts for search every time you publish something (and how to make the most of content you've already created)
  • Natural and heart-felt ideas for outreach and collaboration
  • Guidance on how social media fits into the bigger picture of SEO, why Pinterest is special, and how to start using Pinterest as a natural extension of your SEO strategy
  • Downloadable spreadsheets and workbooks designed to help you implement your very own SEO strategy in a way that works for you
  • Guidance to help you cut through the noise and overwhelm, figure out what's going to have the biggest impact on your work, and put a realistic plan in place to take action on what you've learned
  • PLUS
  • Access to a private Facebook community where you can get to know your fellow Intuitive SEO students, ask questions, and see other people’s questions (and my answers)
  • One-on-one support from me via email for the duration of the live release period
  • Lessons released every week, with supporting emails from me, guiding you through the course bit by bit, summarising any questions or issues we tackled together that week
  • Lifetime access, so you can go back through the lessons at your own pace, any time, and join in the live release period with new students whenever you wish.

Best for: Creatives and small businesses who are serious about learning how to grow their website’s search traffic, and want some extra accountability and guidance on their journey.

Enrolment open NOW! (Thursday 13th February - Friday 28th February 2020)

Purchase now: £260 + VAT* Payment plan (x4 monthly payments of £65 + VAT*)

*Please note, VAT charges are applied automatically at checkout for UK and EU residents.

Marie Forleo's B-School, Plus Special Free Bonuses!

Join Marie Forleo's world-famous online business and marketing coaching programme, B-School, via my affiliate link and you'll also get access to the live-release version of my in-depth Intuitive SEO course, PLUS weekly accountability and one-on-one support from me as we work through B-School 2020 together.

You’ll get

  • B-School, with all the bonuses and benefits that Marie Forleo is offering in her legendary, in-depth online business and marketing programme—full details about the programme this way
  • One-on-one support from me as we work through B-School together, with weekly emails and calls to check in and brainstorm on what we're learning in the programme
  • A beautiful personalised notebook for all your notes and big ah-HA moments as you go through B-School and Intuitive SEO
  • PLUS, your choice of either:
  • Everything in the live-release version of my Intuitive SEO course (valued at £260)
  • OR a one-to-one website copy or content marketing audit from me, for existing students of Intuitive SEO (valued at £260).

Best for: Highly motivated creatives and small business owners who feel stuck, and need tools and guidance to help them figure out a path to a business and life that feels like home.

Enrolment open NOW! (Thursday 13th February - Friday 28th February 2020)

Purchase now: $1999

Head this way for more information, and to purchase!

Want to know if Intuitive SEO is right for you? Take the quiz to test your SEO knowledge and find out my recommended next steps.

Take the quiz

Learn how to grow your search traffic

Subscribe to get your Intuitive SEO free guide