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A unique, intuitive approach to SEO basics for creatives

You have a story to tell. You have unique, beautiful, and important work to share with the world. There are thousands of people out there looking for what you have to offer, and SEO is one of the most powerful ways to help them find you.

Invest your precious resources in the platform you own

Our websites are our greatest assets online, because they’re the one platform we actually own (and can fully control). Understanding SEO will help you get your work in front of your ideal audience, empower you to serve them even better, and build a thriving community on your own terms.

Do you feel overwhelmed by the relentless pace of social media? Do you want the right people to find your website, but don’t know where to start? Do you worry that SEO is an incredibly technical skill that you’ll never be able to wrap your head around, let alone actually start using?

Put the joy back into sharing your work online

I’m so glad you’re here, friend, because I designed this unique approach to mastering the art of search engine optimisation with you in mind; these are the resources I wish I’d had five years ago when I decided it was time to stop waiting, forge my own path, and start to grow. Intuitive SEO will empower you to approach marketing from a place of service, joy, and abundance.

Because here’s the truth: you don’t have to do it all, you just have to do it wisely.

Intuitive SEO: A Creative's Guide to Growing Search Traffic is available as a free introductory guide, an in-depth online course that you can either take at your own pace or with a small group for extra support and accountability, and (soon!) a mini course for people who already have some SEO knowledge and just want the advanced guidance to help them cut through the overwhelm and implement their knowledge.

These resources will teach you to reconnect with the things that truly matter about how you share your work with the world, and are perfect for intuition-led creatives and small businesses who want to focus on creating high-quality work that has an impact.

Website traffic you can rely on

A few years ago I was working for an online magazine, feeling frustrated about how fickle social media was as a platform for reaching our audience, and curious whether I could find a steadier way to grow: the answer I was looking for turned out to be SEO.

Once I invested time into learning SEO and implementing an intentional strategy, our search traffic grew almost 5x faster over a 9-month period than it had done before.

I never thought I’d be able to understand SEO, much less get those kind of results. The world of SEO seemed so technical, so inaccessible, and quite frankly so full of… nerdy guys who love jargon. But over the years what I’ve discovered is that when you strip away the confusing acronyms and spammy emails from strange men with Russian names who want to bully you into “improving” your website’s ranking, the concepts behind SEO are straightforward, common sense—even intuitive.

Ultimately, SEO is about people, psychology, and empathy—not knowing how to code.

As a self-proclaimed “words person” who hates numbers, I managed to teach myself SEO and completely revolutionise the growth for an online magazine that used to rely heavily on Facebook traffic. Thanks to my SEO strategy, the magazine was able to keep growing steadily despite all the dreaded algorithm changes.

If I can get these results, I know that you can, too.

Over the years, I’ve discussed SEO strategies with entrepreneurs and digital experts from startups to companies like Condé Nast. I’ve trained teams and individuals to help them understand how to optimise their websites so that they reach the right people via search, and helped create a training on SEO-friendly content planning for Marie Forleo's world-famous online program, B-School. Most importantly, though, my strategy continues to get solid results in the form of ever-increasing search traffic and web pages ranking on the first page of Google.

Now I’ve poured all of my experience, tried-and-tested strategies, and unique guidance into various formats that everyone can benefit from...

Some lovely things my students are saying about Intuitive SEO

“Just wanted to let you know how much I’m enjoying your course! There is such a wealth of information… It is extremely helpful as I get back to working on my website… you’ve given me tons of information to process as I work to revamp it.”
- Bev Walker

“It feels inspiring and makes me excited to get stuck in! You’ve made SEO so approachable without the sometimes overly techie approach… it’s brilliant! I was so impressed with the website design section, it really helped to solidify what my website is about and who it is for... I'm moving towards starting a small business, so this was INCREDIBLY useful! It really opened SEO up to being more than just keywords. I loved the positivity infused through the course... I couldn't wait to jump back in when I could!"
- Trona, Aye Lined

“I wanted to say thanks for creating such an epic course. I joked with a friend that I had got my money’s worth by the introduction! I’ve started to see SEO in a very different light and know my website will be much the better for it.”
- Lynne Wyness, Three Wild Steps

"I can't recommend Sophie's SEO course enough... the few simple changes I've made already have made a huge difference to the traffic reaching my blog... Of all the courses I've done online, this is by far the most informative. Sophie has put so much effort into the learning materials. I was amazed to be honest!!"
- Jenny, Notes To the Moon

Kara Eschbach Verily magazine

“Sophie made what could be a very technical process understandable—even for digital-phobic editors. She broke down what matters most for SEO ranking, how to do effective keyword research and implementation, and got our editors out of their writing bubbles to build effective outside links. Search is now the largest traffic source for us, by far!”
- Kara Eschbach, Co-Founder of Verily magazine

Ready to increase your own search traffic with Intuitive SEO? Here are your options...

The Free Intuitive SEO Starter Kit

This free guide to SEO basics will teach you everything you need to know to start growing your website’s search traffic, with jargon-free explanations of all the core SEO concepts, and how SEO can impact your growth. When you download this guide, you'll also get SEO updates and behind-the-scenes musings via my weekly newsletter, Notes from an Intuitive Business.

"I really enjoy your thoughts on SEO... You have a way of articulating it in a way that really appeals to me. I’ve always been so turned off by it in the past."—A lovely note from a subscriber.

You’ll get

  • A downloadable PDF guide to SEO that will help you understand the basics without overwhelming technical jargon
  • Guidance on all of the core concepts behind growing your website's search traffic, including keywords, website user experience, and domain authority/link building
  • The keyword research and planning process I use for my clients demonstrated in a handy video tutorial
  • Ongoing tips, news from the industry, support and encouragement via my weekly newsletter, Notes from an Intuitive Business

Best for: Creatives and small businesses who consider themselves total SEO newbies and want to start learning how and why to grow their website’s search traffic.

Sign up to get the free guide

Intuitive SEO: A Creative’s Guide to Growing Search Traffic (the totally self-paced version)

The in-depth self-paced online course, guiding you through all the SEO basics you need to know to create a search-friendly website and start growing your search traffic in an intentional, overwhelm-free way.

You’ll get

  • Prompts to help you figure out who you're trying to reach and why, and guidance that will enable you to serve your ideal audience even better
  • Video tutorials to guide you through the more technical aspects of SEO (including how to set up and use Google Analytics and Search Console)
  • The ingredients every creative needs to make their website a pleasant, helpful, and interesting place to be, drawing visitors back again and again
  • An easy-to-understand guide to finding the right keywords for your website and every piece of online content you create
  • Step-by-step instructions for optimising your website and blog posts for search every time you publish something (and how to make the most of content you've already created)
  • Natural and heart-felt ideas for outreach and collaboration
  • How social media fits into the bigger picture of SEO, why Pinterest is special, and how to start using Pinterest as a natural extension of your SEO strategy
  • Downloadable spreadsheets and workbooks designed to help you implement your very own SEO strategy in a way that works for you
  • Guidance to help you cut through the noise and overwhelm, figure out what's going to have the biggest impact on your work, and put a realistic plan in place to take action on what you've learned

And more!

Best for: Self-motivated creatives and small businesses who are serious about learning how to grow their website’s search traffic in their own time, at whatever pace suits them.

Purchase now: £140 + VAT Payment plan (x4 monthly payments of £35)

Intuitive SEO: A Creative’s Guide to Growing Search Traffic (the live release version with private community and support—limited places available, open for enrolment twice a year)

The in-depth online course guiding you through SEO basics with extra support from me, along with a private community of fellow creatives and small businesses.

You’ll get

  • Everything in the self-paced version of the course
  • Access to a private Facebook community where you can get to know your fellow Intuitive SEO students, ask questions, and see other people’s questions (and my answers)
  • The opportunity to get one-on-one support from me via email for the duration of the live release period
  • Lessons released every week, with supporting emails from me, guiding you through the course bit by bit and summarising any questions or issues we tackled together that week.

Best for: Creatives and small businesses who are serious about learning how to grow their website’s search traffic, and want some extra accountability and guidance on the journey.

The next opportunity to enroll will be in February 2020...

- £280 + VAT (payment plans available), COMING SOON -

Sign up to my newsletter (you'll also get my free SEO starter guide) to be the first to hear when doors open!

Intuitive SEO: The Anti-Overwhelm Mini Course

The mini online course skipping the SEO basics and getting straight to my guidance on cutting through the overwhelm and boosting your SEO knowledge and strategies.

You’ll get

  • An overview of what makes my approach to SEO different, standing the test of time (and Google’s algorithm changes!)
  • Downloadable keyword planning tools, including my editable/printable seasonal keyword planner and a template spreadsheet
  • Strategies to tackle the overwhelm and figure out where to focus your time and energy
  • Guidance on the bigger picture of how SEO fits with your social media and content strategy

And more!

Best for: Creatives and small businesses who already feel confident with SEO basics and want help pushing through the overwhelm, figuring out what to prioritise, and knowing how to actually implement their knowledge in a consistent and sustainable way.

- £60 + VAT, COMING SOON -

Don’t know which option is best for you? Take the quiz to test your SEO knowledge and find out my recommended next steps.

Take the quiz

Free download

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