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SEO basics for creatives

A unique, intuitive approach to SEO basics for creatives

You have a story to tell. You have unique, beautiful, and important work to share with the world. There are thousands of people out there looking for what you have to offer, and SEO is one of the most powerful ways to help them find you.

Invest your precious resources in the platform you own

Our websites are our greatest assets online, because they’re the one platform we actually own (and can fully control). Understanding SEO will help you get your work in front of your ideal audience, empower you to serve them even better, and build a thriving community on your own terms.

Do you feel overwhelmed by the relentless pace of social media? Do you want the right people to find your website, but don’t know where to start? Do you worry that SEO is an incredibly technical skill that you’ll never be able to wrap your head around, let alone actually start using?

Put the joy back into sharing your work online

I’m so glad you’re here, friend, because I designed this unique approach to mastering the art of search engine optimisation with you in mind; these are the resources I wish I’d had five years ago when I decided it was time to stop waiting, forge my own path, and start to grow. Intuitive SEO will empower you to approach marketing from a place of service, joy, and abundance.

Because here’s the truth: you don’t have to do it all, you just have to do it wisely.

Sophie Caldecott intuitive SEO basics for creatives

Intuitive SEO: A Creative's Guide to Telling Your Story & Growing Your Audience is available as:

  • A free introductory guide and 5-day challenge (available now)
  • Two online workshops where you'll learn the basics in a super approachable and easy-to-digest way (available now)
  • An in-depth online course that will take you from beginner to advanced, at your own pace (available now)
  • A live 3-week mini mastermind small group program for people with existing SEO knowledge who want to cut through the overwhelm and take action (currently closed—watch this space)
  • A totally self-paced version of the mini mastermind that will help you cut through the overwhelm, clarify your message, and design a website copy and content strategy that works for you.

These resources have been carefully designed to teach you to reconnect with the things that truly matter about how you share your work with the world, and are perfect for intuition-led creatives and small businesses who want to focus on creating high-quality work that has an impact.

Take me to the free guide & challenge

Take me to the workshops

Take me to the in-depth self-paced course

Take me to the anti-overwhelm mini mastermind (live and self-paced versions)

Every purchase has a positive impact: when you buy any of my self-paced digital products (courses, workshops, e-books), I donate one to someone who needs it. Pay what you can places available on my live programs. Find out more about my "buy one, give one" business model this way.

Website traffic you can rely on

A few years ago I was working for an online magazine, feeling frustrated about how fickle social media was as a platform for reaching our audience, and curious whether I could find a steadier way to grow: the answer I was looking for turned out to be SEO.

Once I invested time into learning SEO and implementing an intentional strategy, our search traffic grew almost 5x faster over a 9-month period than it had done before.

I never thought I’d be able to understand SEO, much less get those kind of results. The world of SEO seemed so technical, so inaccessible, and quite frankly so full of… nerdy guys who love jargon. But over the years what I’ve discovered is that when you strip away the confusing acronyms and spammy emails from strange men with Russian names who want to bully you into “improving” your website’s ranking, the concepts behind SEO are straightforward, common sense—even intuitive.

Ultimately, SEO is about people, psychology, and empathy—not knowing how to code.

As a self-proclaimed “words person” who hates numbers, I managed to teach myself SEO and completely revolutionise the growth for an online magazine that used to rely heavily on Facebook traffic. Thanks to my SEO strategy, the magazine was able to keep growing steadily despite all the dreaded algorithm changes.

If I can get these results, I know that you can, too.

Over the years, I’ve discussed SEO strategies with entrepreneurs and digital experts from startups to companies like Condé Nast. I’ve trained teams and individuals to help them understand how to optimise their websites so that they reach the right people via search, and helped create a training on SEO-friendly content planning for Marie Forleo's world-famous online program, B-School. Most importantly, though, my strategy continues to get solid results in the form of ever-increasing search traffic and web pages ranking on the first page of Google.

Now I’ve poured all of my experience, tried-and-tested strategies, and unique guidance into various formats that everyone can benefit from...

Some lovely things my students are saying about Intuitive SEO

"I love your approach to SEO... It helps me feel a lot of peace in something that can sometimes make me feel not myself. Your explanation of SEO provides another path for those trying to run a small business. It gives me the ‘ok’ to go at the pace I desire, while staying true to who I am—a quiet creative who wants to create and offer what I can without feeling [the pressure to] keep up..."

- Hilary Sanchez

"Intuitive SEO surpassed all my expectations. Sophie teaches in a beautifully clear and gentle way and the amount of love and knowledge that has gone into this course is clear to see. I was blown away by how much it made me think differently about my website. I ended up re-writing so many pages and gaining so much clarity around who I was trying to write for, which was not something I expected to get from this course. If you have been at all scared of SEO and unclear on how to best make use of your work then this course provides all the answers, not by forcing you to memorise terms and spend hours watching videos, but by gently taking your hand and guiding you to the best answer for you. Thank you so much Sophie, I know I will be dipping into this course for years to come.’’

- Giulia, Giulia Writes

Rebecca Mir Grady

"I loved this course! Sophie explains all the aspects of SEO in an accessible, easy to implement way. I began implementing some changes to the copy on my website, and a bit of the structure to make it more user friendly, and I've already seen an increase in traffic and searchability to my site. If SEO is overwhelming to you as it was to me, I cannot recommend this course more!"
- Rebecca Mir Grady

"I'd definitely recommend this course for anyone who is feeling bogged down by having to be constantly present on social media in order to drive traffic to their site and/or work. This course really showed me that SEO is also for people (and business owners) like me—quieter, creative types who maybe don't feel as enthusiastic about research or strategy—and gave me some really useful steps to begin this SEO journey with."
- Ruth, Raincloud & Sage

“Just wanted to let you know how much I’m enjoying your course! There is such a wealth of information… It is extremely helpful as I get back to working on my website… you’ve given me tons of information to process as I work to revamp it.”
- Bev Walker

“It feels inspiring and makes me excited to get stuck in! You’ve made SEO so approachable without the sometimes overly techie approach… it’s brilliant! I was so impressed with the website design section, it really helped to solidify what my website is about and who it is for... I'm moving towards starting a small business, so this was INCREDIBLY useful! It really opened SEO up to being more than just keywords. I loved the positivity infused through the course... I couldn't wait to jump back in when I could!"
- Trona, Aye Lined

“I wanted to say thanks for creating such an epic course. I joked with a friend that I had got my money’s worth by the introduction! I’ve started to see SEO in a very different light and know my website will be much the better for it.”
- Lynne, Three Wild Steps

"I can't recommend Sophie's SEO course enough... the few simple changes I've made already have made a huge difference to the traffic reaching my blog... Of all the courses I've done online, this is by far the most informative. Sophie has put so much effort into the learning materials. I was amazed to be honest!!"
- Jenny, Notes To the Moon

Kara Eschbach Verily magazine

“Sophie made what could be a very technical process understandable—even for digital-phobic editors. She broke down what matters most for SEO ranking, how to do effective keyword research and implementation, and got our editors out of their writing bubbles to build effective outside links. Search is now the largest traffic source for us, by far!”
- Kara Eschbach, Co-Founder of Verily magazine

Ready to increase your own search traffic with Intuitive SEO? Here are your options...

The Free Intuitive SEO Starter Kit & 5-Day Challenge

This free guide to SEO basics will teach you everything you need to know to start growing your website’s search traffic, with jargon-free explanations of all the core SEO concepts, and how SEO can impact your growth.

When you sign up for access to this guide, you'll also get SEO updates and behind-the-scenes musings via my weekly newsletter, Notes from an Intuitive Creative, along with access to my ever-evolving resource library, full of video tutorials and encouraging resources for creatives and change-makers navigating the digital world.

"I really enjoy your thoughts on SEO... You have a way of articulating it in a way that really appeals to me. I’ve always been so turned off by it in the past."—Suzie

With the free guide, you'll get:

  • Access to a four-part video training series designed to help you grow your website's search traffic the intuitive way
  • My easy to follow keyword research process, appropriate for any budget
  • Tips to help you clarify and amplify your message with a website that attracts and serves your ideal audience
  • Ongoing tips, news from the industry, support and encouragement via my weekly newsletter, Notes from an Intuitive Business
  • Access to a 5-day free challenge that will empower you to improve your website in around 10 minutes of action-taking a day, for 5 days.

Best for: Creatives and small businesses who consider themselves total SEO newbies and want to start learning how and why to grow their website’s search traffic.

Get access to the free resource library

Intuitive SEO: The Online Workshops

I have created two online workshops that are great starting points for people who want to dip their toes into the wonderful world of Intuitive SEO.

Please note, both of these workshops are replays of live workshops.

1. Intuitive SEO: The Online Workshop

A quick and approachable introduction to SEO basics.

In this online workshop, I'll walk you through the basics of SEO, help you choose one key page of your website to focus on to start with, and guide you as we optimise your page using my simple step-by-step process.

By the end of our hour together, you'll have optimised an important page of your website for search traffic with my guidance, giving you a taste of what to do elsewhere on your website, and a template to follow that will help you take action without overwhelm.

I'll encourage you to work through a few simple exercises to get in the right mindset and make the most of the workshop, and you'll also have the opportunity to submit follow up questions that I'll answer by adding extra Q&A videos throughout the year.

2. Get Discovered Via Google: A Workshop for Local Businesses

Learn how to help people in a specific geographical location find your business via search.

In this hour-long workshop we’ll explore the basics of making your website more search engine-friendly. You’ll learn:

  • The essential elements of an easy-to-use website that encourages and educates customers in your local community (and attracts new customers, too)
  • What information you should be sharing on your website, and how to tell your story with clarity
  • Simple tips to help more of the right people discover your website online.

There'll be the opportunity to submit questions on an ongoing basis via a feedback form; as with the other workshop replay, I'll be adding extra Q&A videos throughout the year in response to any questions submitted via this form on an ongoing basis.

With these workshops, you'll get:

Intuitive SEO: The Workshop

  • Two exercises (a worksheet and some journaling prompts) to help you get the most out of our time together
  • Access to the workshop replay which you can watch in your own time, as many times as you like
  • The chance to submit any lingering/follow-up questions that come up for you after watching the workshop video
  • Access to a regularly updated library of Q&A videos, answering questions submitted by workshop participants.

Get Discovered Via Google: A Workshop for Local Businesses

  • Access to the workshop replay which you can watch in your own time, as many times as you like
  • The chance to submit any lingering/follow-up questions that come up for you after watching the workshop video
  • Access to a regularly updated library of Q&A videos, answering questions submitted by workshop participants.

"Intuitive SEO: The Workshop" is best for:

Total SEO beginners who want guidance about where to start, and a process to follow when optimising their website for search, as well as anyone who wants a refresher on SEO plus motivation and guidance to take action.

Purchase for £35

"Get Discovered Via Google: A Workshop for Local Businesses" is best for:

Anyone who runs a business or organisation that serves a specific geographical location, or has a bricks-and-mortar element to it. You're a total SEO newbie and want to learn how to optimise your website so that it can be discovered by locals using search engines like Google. 

Purchase for £35

When you buy any of my digital products, your purchase has a positive impact: find out more about how I give back this way.

Intuitive SEO: A Creative’s Guide to Telling Your Story & Growing Your Audience

The in-depth online course guiding you through the process of clarifying your message and growing your website's audience in a way that helps you do less, better.

You’ll get

  • Prompts to help you figure out who you're trying to reach and why, and guidance that will enable you to serve your ideal audience even better
  • Video tutorials to guide you through the more technical aspects of SEO (including how to set up and use Google Analytics and Search Console)
  • The ingredients every creative needs to make their website a pleasant, helpful, and interesting place to be, drawing visitors back again and again, including guidance from a guest expert website designer
  • Important information about ensuring that you're website's a safe and secure place to be, taught by a guest expert who works in cyber security
  • An easy-to-understand guide to finding the right keywords for your website and every piece of online content you create
  • Step-by-step instructions for optimising your website and blog posts for search every time you publish something (and how to make the most of content you've already created)
  • Natural and heart-felt ideas for outreach and collaboration
  • Guidance on how social media fits into the bigger picture of SEO, why Pinterest is special, and how to start using Pinterest as a natural extension of your SEO strategy, featuring a guest expert on Pinterest SEO
  • Downloadable spreadsheets and workbooks designed to help you implement your very own SEO strategy in a way that works for you
  • Guidance to help you cut through the noise and overwhelm, figure out what's going to have the biggest impact on your work, and put a realistic plan in place to take action on what you've learned
  • Lifetime access, so you can go back through the lessons at your own pace, any time.

Best for: Self-motivated creatives and small businesses who are serious about learning how to grow their website’s search traffic in a slow and steady way, working at a pace that's sustainable for you and your unique needs.

Purchase for £140

Please note: I'll be raising the price to £185 after making significant edits in July 2021, so purchase now to get the course at the current price. All students have lifetime access to the course and all future versions, so you'll benefit from all updates and improvements I make, too.

When you buy any of my digital products, your purchase has a positive impact: find out more about my "buy one, give one" business model this way.

Intuitive SEO: The Anti-Overwhelm Mini Mastermind

This brand new joy-filled 3-week program is designed to help you relax and enjoy sharing your work with the world at your own pace, in your own way.

This program is light on the videos to watch and lessons to read, and laser focused on the action-taking. It’s like working with me as your one-to-one SEO coach, but at a small-group price, and with the support and encouragement of a community of like-minded creatives.

Instead of yet another course you never finished, you’ll come away with a personalised SEO strategy and content plan—and have some of your copy already drafted by the end of our time together.

You'll get:

  • A framework you can use over and over again to conduct your own website and content strategy audit and audience research.
  • Clarity about your “SEO sweetspot” (keywords that are highly relevant to your ideal audience and your core business goals, that you can actually rank for).
  • Clarity about your message and unique selling point that will not only improve your website copy, but also give you more confidence whenever and wherever you’re promoting your work.
  • Systems to organise your SEO keyword and audience research that will help you to figure out what to prioritise and how to take action.
  • A simple but effective and intuitive process to put your knowledge into action, and start getting search traffic from your ideal audience ASAP.

Together, we’ll figure out where your message needs clarifying on your website, what your highest priority keywords are, and what kind of content will work best for your blog. You’ll draft some brilliant copy for one key page of your website and a blog post.

Best for: Creatives and small businesses who are familiar with SEO basics already, but struggle to put knowledge into action, and feel like something is still missing. 

The live small group version of this program costs £325, and is not currently open for enrolment. Please let me know if you'd like to be notified next time I run it by sending me a line: hello[at]

It is, however, currently available to buy as a self-paced mini course (without live one-to-one support), currently on sale at £65 (price going up to £85 in the autumn).

Find out more this way

Want to know if Intuitive SEO is right for you? Take the quiz to test your SEO knowledge and find out my recommended next steps.

Take the quiz