Copywriting & growth help
Your story matters - I can help you tell it.
Struggle to find the right words to tell people about your work?
Love to write, but are so busy you wish you could clone yourself to get it all done?
Feel like no matter what you do, the right people just aren't finding you?
I can help you tell your story, find your ideal audience, and spark a meaningful connection.
Throughout my career in journalism and marketing, I’ve become an expert storyteller; as well as countless articles and essays, I’ve written pitches, press releases, marketing emails, sales page copy, social media posts, viral headlines, website copy, YouTube tags, titles, and descriptions, video scripts, and more.
I'm also a true geek at heart, and love to get stuck into the analytics of a business to find ways to build, grow, and engage an existing online audience. One of my favourite growth strategies is SEO, and I've trained teams and individuals to master this skill for themselves.
When you work with me to craft your copy, you can rest assured I’ll be thinking of how best to optimise it for different platforms and priorities—whether that's growing your email list, reaching and engaging the right people on social media, or getting your dream press coverage. Whatever your goals, my strategic storytelling and marketing advice will help you take your growth to the next level.
Working with small brands that have a heart for making a positive impact in the world makes my heart sing, and it gives me so much joy to help small businesses grow in a sustainable way. I believe that your story matters, and I can't wait to help you tell it!
"I'm in awe of your work. THANK YOU. I love how well you communicate and appreciate the thoughtfulness that clearly shows through."—Rebekah Murray, Founder of Virginia Dare Dress Co.
My hourly rate is £43/$55, but I prefer to figure out non-hourly package rates wherever possible, as this generally gives you the best value for your money whilst allowing me to go deeper into the work in a realistic time-frame.
Please bear in mind that I have limited availability, and so it's worth booking in advance to avoid disappointment.
Want to discuss how I could help you, and get a personalised quote tailored to your unique needs?
If you're looking for an all-inclusive service that meets you where you're at and covers your key copywriting needs, along with marketing advice that will help you achieve—and surpass—your growth goals, you might be interested in one of my copywriting and growth packages, which can be tailored to meet your unique needs.
And, if you can't afford to work with me one-on-one or hire a copywriter at the moment, you might be interested in the DIY Copywriting Kit I'm creating—sign up to find out more and be the first to hear when it's ready, here.
Don't hesitate to reach out if you're not sure which package is the best fit for you!
My Copywriting & Growth Strategy Starter Package includes:
A Skype call where I get to know you and your work, as well as your goals and vision for the future, so that I can help you tell your story and reach the right audience.
Copy for your "About" page—in a collaborative process designed to capture your unique voice in a way that feels authentically you, I'll incorporate your feedback into the final draft.
Copy for up to three other pages of your website (e.g. product descriptions, sales page, testimonials) or marketing materials of your choice (e.g. blog posts, press release, lead magnet, emails for newsletter subscribers).
Copy for up to four social media bios.
A brand growth guide where I'll break down your current sources of traffic, and identify areas where I think your time and energy would be best spent pursuing growth (no more stretching yourself thin trying to do it all), plus advice and ideas for approaching your marketing strategy in the future.
A copy style guide that will empower you to continue crafting the words you'll need to communicate your message in an engaging and on-brand way after we've finished working together—this will include an ideal customer avatar, as well as advice for maintaining a consistent tone across all of your social media, blog posts, headlines, emails, and any other words you want to put out into the world.
A month's worth of on-going support via email as you implement the changes we discussed, alongside your new copy.
My Website Traffic & Conversions Help Package includes:
A Skype call to where I can get to know you and your work, your ideal audience, and your goals and priorities.
Access to my Intuitive SEO online course (worth £120).
A map of your ideal audience and their interests, which will help you serve and connect with them better.
A map of your website, with keyword research and suggestions for all of your existing content, along with ideas for future content based on things your ideal audience is searching for.
Analysis of your current website and content, looking at how you're currently getting your traffic and setting up a system that you can use to track your traffic and set goals in the future.
Analysis of where you're potentially losing customers and/or leads, and a list of recommendations for how to improve your conversions (whether this is sales or email sign ups). I'll also outline what work would need to be done to make these ideas happen, so that you have all the tools you need to make decisions about your next steps that are right for you and your precious time and resources.
Another Skype conversation after you've had a chance to look at the work I've done for you, discussing your workflow, what to prioritise, and how to implement an SEO strategy that works for you.
Ongoing email support (for up to a month after I've finished working on everything listed, above), with the opportunity to ask me any questions that come up as you start to implement my advice.
My Copywriting & Growth Strategy Booster Package includes:
A Skype call to discuss your most urgent copywriting and growth needs, and outline your key goals.
A detailed analysis of your website, suggesting ways to improve the copy for consistency, engagement, user experience, and SEO (written up in a document you can take away and refer back to, including keyword recommendations).
Freshly written copy for one page of your website, or any key piece of text of your choice.
A copy and growth guide to take away with you to use after we've finished working together, including a quick overview of your current sources of traffic, a handy summary of your brand voice, target audience, and copy style rules to help you keep your copy consistent, templates for setting and tracking goals, and ideas for next steps in your marketing strategy to help you reach your ideal audience.
My Content & Blog Booster Package includes:
A Skype call where I'll get to know your brand/business, your story, and your ideal audience.
A detailed analysis of your existing blog, if you have one, mapping out what you've written about in the past and what's worked well vs. what's not worked so well, or, if you're just starting out, an in-depth analysis of your niche, relevant keywords, and suggestions about how you can best serve your audience based on your own experience and expertise. We'll also talk about your email newsletter, and I'll help you brainstorm some ideas for how to serve and grow your list.
A blog style guide, based on your unique voice, story, and personality, to help you write consistent blog posts in the future, along with one example blog post written by me that you can use after our work together.
A list of blog content ideas along with SEO keywords you can pull from any time you feel stuck, along with advice for best practices, and a blog post strategy tailored to your needs and resources that will empower you to blog in a way that works for you and your business.
What happens next?
Every step of my copywriting process is highly interactive, and is designed to help you uncover the best way for you to connect with—and naturally grow—your ideal audience. These packages summarise what you can expect to take away from our work together in broad terms, but in reality each and every relationship I have with my clients is extremely personal, and the work will naturally evolve and develop based on your unique, individual needs.
When you reach out to explore the possibility of working together, we'll discuss your needs and figure out how we can tailor one of my packages to suit you. When you're ready to put a date in the diary and book the work, we'll then discuss a schedule and you'll pay a non-refundable deposit of 25% of the package price upfront to reserve your slot.
My goal is not just to give you the best copy possible at the end of the process, but also to empower you to truly make your copy your own and remain consistent in the future, making sure every word you write resonates powerfully with your audience without you needing to hire a copywriter every time your business evolves.
"Sophie was an invaluable part of our team, constantly figuring out what was working and what wasn't to make our content perform better. She conducted deep research on our site and competitors, dug into our numbers to see what was resonating, then took it upon herself to test different options. Throughout that process, she proved herself adept at brainstorming on the fly, trying different styles and approaches, and incorporating feedback from disparate sources to make our marketing more engaging and effective."
Kara Eschbach, Co-Founder of Verily magazine
"Sophie is a godsend to work with. She’s able to enter a business so deeply to understand and represent the heart of the brand. She helped our brand develop and distill our mission by crafting product copy, our introduction and ways to describe our customer, that have proved invaluable. She’s the type to go above and beyond with her work and really understood our purpose and passion, and then reflected that so brilliantly through her writing. She’s creative, strategic, a true professional, and kind."
Rebekah Murray, Founder of Virginia Dare Dress Company
"Sophie's wide range of skills, from writing to handling SEO and analytics, never fail. As a writer, she has the unique ability to tap into subject matters we often overlook but all relate to. As a strategist, she keeps a keen eye on what's trending and how content can be optimised to its fullest potential. In the fast-paced world of digital journalism, her calm and positive demeanour never cease to amaze me."