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Copywriting & Growth Help
Your story matters - I can help you tell it.

Struggle to find the right words to tell people about your work?

Love to write, but are so busy you wish you could clone yourself to get it all done?

Looking for someone who can combine strategy with heart, and create beautifully-written SEO-friendly copy that still sounds like you?

I can help you tell your story and spark a meaningful connection with your ideal audience.

Over the past 10 years working in online journalism and marketing I've become an expert storyteller; as well as countless articles and essays, I’ve written pitches, press releases, marketing emails, sales page copy, social media posts, viral headlines, website copy, YouTube tags, titles, and descriptions, video scripts, and more.

I'm a creative, but I'm also a true geek at heart, and love to get stuck into the analytics of a business to find ways to build, grow, and engage an existing online audience. One of my favourite growth strategies is SEO, and I've trained teams and individuals one-on-one over the past five years to master this skill for themselves.

When you work with me to craft your copy, you can rest assured I’ll be thinking of how best to optimise it for different platforms and priorities—whether that's growing your email list, reaching and engaging the right people via search and social media, or getting your dream press coverage. Whatever your goals and resources, my strategic storytelling and intentional growth advice will help you get your message out there and connect with the right people, without burning out trying to do all the things.

My goal with everything I write is to capture your unique voice and tell your story in a way that feels authentically you. I want to empower you to make your copy your own, and to write with confidence whenever your business needs new words in the future.

Working with creatives who have a passion for making a positive impact in the world makes my heart sing, and it gives me so much joy to help small businesses grow in a sustainable way. I truly believe that your story matters, and I can't wait to help you tell it!

Kind words from clients & colleagues...

"Sophie is a godsend to work with. She’s able to enter a business so deeply to understand and represent the heart of the brand. She helped our brand develop and distill our mission by crafting product copy, our introduction and ways to describe our customer, that have proved invaluable. She’s the type to go above and beyond with her work and really understood our purpose and passion, and then reflected that so brilliantly through her writing. She’s creative, strategic, a true professional, and kind."
- Rebekah Murray, Founder of Virginia Dare Dress Co.

Classic Girl Clothing

"I LOVE IT! Sophie, you are awesome! I can't believe how you nailed it. All of what you provided far surpassed my expectations."
- Krista Loretto, Founder of Classic Girl Clothing

Kara Eschbach Verily magazine

"Sophie was an invaluable part of our team, constantly figuring out what was working and what wasn't to make our content perform better. She conducted deep research on our site and competitors, dug into our numbers to see what was resonating, then took it upon herself to test different options. Throughout that process, she proved herself adept at brainstorming on the fly, trying different styles and approaches, and incorporating feedback from disparate sources to make our marketing more engaging and effective."
- Kara Eschbach, Founder of Verily magazine

Megan Madden Managing Editor Verily Magazine

"Sophie's wide range of skills, from writing to handling SEO and analytics, never fail. As a writer, she has the unique ability to tap into subject matters we often overlook but all relate to. As a strategist, she keeps a keen eye on what's trending and how content can be optimised to its fullest potential. In the fast-paced world of digital journalism, her calm and positive demeanour never cease to amaze me."
- Megan Madden, editor & writer

Ready to grow? Let’s work together!

Design your own package

If you're looking for an all-inclusive service that meets you where you're at and covers your key copywriting needs, along with marketing advice that will reduce your overwhelm and help you achieve—and surpass—your growth goals, you might be interested in one of my copywriting and growth packages, which can be tailored to meet your unique needs.

Simply pick a price level you’re comfortable with, and mix-and-match from the services I offer, below, to create your very own package tailored to your unique needs and budget. After that, we can schedule a free, no-obligation Skype call to discuss your plans, talk about time-frames, clear up any questions you might have, and see if we’re a good fit for each other.

Please bear in mind that I have limited availability, and so it's worth booking in advance to avoid disappointment.

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Pick your preferred package

Take Root – £1800
Worth 30 credits

Best for: When you’re working on a brand new website or building a brand from scratch, and need maximum support getting it all off the ground; this package will give you the room you need to get fresh, search-engine-friendly copy written for all your website’s most important pages, along with things like a copy style guide and in-depth content plan.

Grow – £1200
Worth 20 credits

Best for: When your business has evolved and you want to give your website and content marketing strategy an overhaul; this package will give you the strategic support and copywriting expertise you need to adjust your website's copy and content plan, and align it with your new vision for your work.

Nurture – £600
Worth 10 credits

Best for: When you need to go deep in a few specific areas of your website and content strategy; this package will give you some key pieces of copy, along with the strategic focus you need set and meet your goals.

Refresh – £360
Worth 6 credits

Best for: When you need copywriting and strategy support on smaller projects or focused areas of your website and content strategy; this package will help you adjust your sails and make sure you’re heading in the right direction.

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Pick the services you’d like based on the total credits available in your chosen package, or purchase services individually

  • Edits to your existing copy

    Choose one of the following: one-four product pages, About page (or any other key page of your website), one-two blog posts, one-two marketing emails, four-eight social media posts, or a document of up to four pages. I’ll use tracked changes and include quick notes on the edits I suggest; all of the edits I make will be SEO-friendly, and bear in mind your unique voice and purpose.

    1 credit (individual price: £60)

  • New copy, written from scratch

    Choose one of the following: one-four product pages, About page (or any other key page of your website), one-two blog posts, one-two marketing emails, four-eight social media posts, or a document of up to four pages. I’ll include some quick notes to explain my thinking behind the copy I create; everything I write will be SEO-friendly, and bear in mind your unique voice and purpose.

    4 credits (individual price: £240)

  • Mini website copy audit

    I’ll ask you about your goals, take a look at your analytics, analyse what’s working and what’s not, and give you a list of recommendations for changes you could make to your website's copy to help you see the results you're aiming for.

    4 credits (individual price: £240)

  • Full website copy audit

    I’ll ask you about your goals, take a look at your analytics, dig deep into what’s working and what’s not, and give you a list of recommendations for changes you could make to your website's copy to help you see the results you're aiming for, with action steps set out and ordered by priority, along with example copy for key areas of your website's copy that need improvement to help you get started.

    6 credits (individual price: £360)

  • Mini content marketing strategy session

    I’ll take a look at your blog, email marketing, guest post/article writing efforts, social media and SEO strategy, analyse what’s working and what’s not, and give you a list of recommendations for changes you could make.

    4 credits (individual price: £240)

  • Full content marketing strategy session

    I’ll take a look at your blog, email marketing, guest post/article writing efforts, social media and SEO strategy, dig deep into what’s working and what’s not, give you a detailed list of recommendations for changes to your strategy, and create a custom SEO-savvy content calendar based on your needs and priorities. You'll walk away a year’s worth of ideas for your blog, email, guest post/article writing, and social media ready to go.

    6 credits (individual price: £360)

  • Copy style guide

    After an in-depth interview where I get to the heart of what your work is all about, who your ideal audience is, and what your long term and short-term goals are, I’ll put together a copy style guide for you that will help you write in a clear, compelling, and consistent way, whenever you need to create new words for your website or business, along with examples to guide you.

    4 credits (individual price: £240)

  • SEO booster

    I’ll give you access to the self-paced version of my SEO course, take a deep look at your website’s analytics and historical search data, and do some keyword research for your most important website pages. You'll walk away with a list of keywords to use, along with detailed recommendations for improving the search traffic of your website, a list of SEO-friendly content ideas for your own website, and ideas for outreach and collaboration with others that will help improve your authority in your niche.

    6 credits (individual price: £360, or £180 for students of either version of my full-length Intuitive SEO course)

Or, you might prefer one of these services...

  • Sowing Seeds: A brainstorming & support session

    Are you struggling with a specific area of your business, and need some outside input? Sometimes a fresh pair of eyes and ears can help shed light on the best next steps. I'm all about meaningful storytelling, and my areas of expertise include: pitching and writing articles for online magazines, content planning, blogging, copywriting, social media and email marketing, and SEO. If you'd like to pick my brain on any of these topics and have my recommendations and suggested next steps to take your work to the next level, a "Sowing Seeds" session is for you.

    Price: £140

What does this include?

  • I'll send you a questionnaire about your work and the things you'd like to talk about, and do some research ahead of our call.
  • We'll schedule an hour-long chat during which I'll guide you through the issues you raised in the questionnaire, and anything I spotted in my research.
  • After our call, I'll send you an email with notes summarising the key takeaways and suggested action steps from our conversation.
  • I'll offer you two weeks of support via email as you work through my suggestions and mull everything over, during which time I'll check in with you about how you're doing and invite you to ask any questions you may still have.
  • The Intuitive Launch: Strategic support & copywriting to help you launch with ease

    You've poured your heart and soul into creating something wonderful, but now the idea of figuring out how to share it with the world fills you with dread.

    Have you ever wished you could outsource the marketing of your new thing to someone who really gets your brand, your audience, and your voice, and will sell it with the enthusiasm of your biggest fan, the know-how of a marketing expert, and the light touch of someone who hates sleaze and spam just as much as you do?

    I designed this package for you!

    Everything about this package and my approach to marketing more generally is based on the principles of integrity and service; I'll gently encourage you to step outside of your comfort zone, but never push you to do anything you truly feel isn't right for you.

     

    Price: £850

What does this include?

  • We'll sit down and plan your whole launch together—how you'll prepare your audience ahead of time, how you'll announce your new offering to the world, and how you'll follow up.
  • We'll discuss previous launches you've experienced, what worked and what didn't, what we could do differently.
  • We'll brainstorm unique ways to share your work with the world in a way that feels like you, based on your values, in a way that nurtures your relationship with your existing audience while also helping you to reach new people who'll love your work, too.
  • I'll create a plan for you of all the things for your launch that you'll need to line up ahead of time, including social media posts, blog posts, articles and guest posts, interviews, and emails.
  • I'll draft all the key pieces of copy for your own channels (social media, your website, your email list), and give suggestions for things like guest posts, articles, and podcast interviews.
  • You'll go over everything, and then we'll touch base so you can give me feedback before I do a round of light edits.
  • I'll offer a month of email support as you prepare to launch, in case any new questions or issues come up that you need advice about.

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Get in touch!

Contact me to tell me about your project, the time-frame you have in mind, the services you're interested in, and to check my availability. If things look good at that point, we can set up a free Skype call to double check we’re on the same page, before getting the work booked in.

I require a non-refundable 25% deposit of the total agreed price upfront in order to reserve your desired time slot (the rest will be payable upon completion of the project).

Get in touch


 

I’ve worked with some lovely people, including…

Our Story Time logo
Classic Girl Clothing logo

Do you want to be next? Get in touch to set up a free Skype call to find out if we’d be a good fit.


 

If you don’t want to have to hire a copywriter every time you need more words for your business, you might be interested in the DIY Copywriting Kit I'm creating—join my list to find out more, and be the first to hear when it's ready.

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My various online courses and resources can be an affordable way to learn from (and work with) me—if you'd like to find out more, head this way >

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