Join my writing club for busy mothers who dream of writing a book one day!>> x
intuitive SEO basics for creatives

Has SEO been on your to-do list for a while?

Grab a cup of tea, friend, and join me for an online workshop designed to help you switch off from the news and do something positive for your website in one gentle, fun hour together. I can't wait to help you take action!

So, what's this workshop all about?

I'll guide you through some quick SEO basics, before showing you how to choose one key page of your website to work on in our time together.

Then, I'll show you a super simple process to make the page you've chosen more search-friendly, using one page of my own website as an example.

You'll walk away feeling inspired and motivated, having actually taken some solid action.

Now, more than ever, it's so important for people to be able to find and support your work online. That's why I decided to put together this online workshop; I want to make SEO even more accessible for creatives and small business owners.

We'll start by choosing just one page to work on in real-time during our hour together.

I'll help you see that small changes can have a big impact—you have everything you need to get started right now.

Join me for the Intuitive SEO workshop

Where? Online—you won't even have to change out of your jammies if you don't want to...

When? Wednesday 8th April, 2-3pm GMT

What? Live workshop + replay teaching you how to optimise any page of your website for search

Who's it for? Anyone with a website, who wants to enable more people to discover their work via search—your existing level of SEO knowledge doesn't matter!

Please note, this workshop is now available to purchase as a watch-anytime replay, this way...

With Intuitive SEO, a little goes a long way...

"I can't recommend Sophie's SEO course enough... the few simple changes I've made already have made a huge difference to the traffic reaching my blog... Of all the courses I've done online, this is by far the most informative. Sophie has put so much effort into the learning materials. I was amazed to be honest!!"
- Jenny, Notes To the Moon

Rebecca Mir Grady

"I loved this course! Sophie explains all the aspects of SEO in an accessible easy to implement way. I began implementing some changes to the copy on my website, and a bit of the structure to make it more user friendly, and I've already seen an increase in traffic and searchability to my site. If SEO is overwhelming to you as it was to me, I cannot recommend this course more!"
- Rebecca,

"I'd definitely recommend this course for anyone who is feeling bogged down by having to be constantly present on social media in order to drive traffic to their site and/or work. This course really showed me that SEO is also for people (and business owners) like me—quieter, creative types who maybe don't feel as enthusiastic about research or strategy—and gave me some really useful steps to begin this SEO journey with."
- Ruth,

slow living, entrepreneur, business, seasonal living

Intuitive SEO: The Online Workshop

Here's what we'll cover:

  • Some quick SEO basics to help you understand the bigger picture if you're a total newbie, and/or refresh your SEO knowledge if you're feeling rusty
  • Guidance on choosing which page or blog post on your website to focus on
  • A super simple process to optimise any website page that you can act on in real-time in the workshop + any time in the future.

You'll get resources to help you prepare before the workshop, access to the live workshop + a replay you can watch in your own time, PLUS the chance to submit any lingering follow-up questions after the workshop has ended.

There are thousands of people out there, looking for work just like yours...

There's so much we could do to promote our work and get our message in front of the right people online. My uniquely intuitive approach to SEO is all about empowering you to do less, better; to focus on a small amount of work that will have a big impact, work that you can do in your own time, at your own pace. If you'd like some motivation and guidance to help you get started, this workshop is for you!

intuitive SEO basics for creatives

Who am I, and what do I know about SEO?

Sophie Caldecott intuitive SEO basics for creatives

I'm a writer and journalist with almost a decade of experience working in digital media and marketing. I taught myself SEO while working at Verily magazine five years ago, and developed a strategy that helped to grow their website's search traffic almost five-fold over nine months.

decision-making tips, intuitive work

Since then, I've written SEO-friendly copy for authors, artists, small businesses, and non-profits. I teach people how to use SEO to improve their websites and reach their ideal audiences online in my one-to-one work, as well as with my emails, free resources, workshops, and courses.

tips for freelance writers

I worked with Marie Forleo and her team to create a worksheet about SEO-friendly content for B-School (her world-famous online programme for entrepreneurs), and I'm one of the guest experts featured in Folk + Field's A Seasonal Year course and community. I also use SEO in my own work as a journalist, to optimise my articles for publications like Harper's Bazaar, Brit + Co, & Darling.

Marie Forleo's B-School

I'm an empathy-loving words addict who believes in slow, steady, and sustainable progress over quick fixes or hustling till you burn out. I strive to live and work in an intentional, intuitive way that's aligned with the ebb and flow of the natural world. I can't wait to get to know you and your work better, and support you in growing your website's search traffic!

"It feels inspiring, and makes me excited to get stuck in! You've made SEO so approachable without the sometimes overly techie approach."
- Trona, Aye Lined