Your website is a lifeline
for your business...
I want to empower everyone to find their "right people" online
I believe that all businesses need a well thought-through website that communicates their message and story clearly.
As change-makers, educators, and purpose-driven business owners, supporting our families and giving back to our communities, we need to be able to survive during unprecedented times. People are turning to the internet more than ever before to do their shopping, and get educated, inspired, entertained, and to find community. Now, in the midst of great struggle and upheaval, we have an opportunity to get creative and find new ways to be of service and to support each other.
SEO is for everyone—not just the giants of the online world with big budgets and teams.
I teach creatives how to make their websites more user-friendly and discoverable via search engines, so that they can be found by people who are actively searching for what they have to offer.
I work with small businesses (individuals and teams) who don’t have the time, energy, or resources to devote a lot to their websites and marketing, and I teach people how to make the most of what they have to get their message out there and connect with the people who could benefit from their work.
My approach is all about doing less, better; not about the standard we could attain if we had a devoted in-house SEO team doing All The Things for us, but what each and every one of us could easily accomplish here and now with what we have right now. The beauty of SEO is that the internet is supposed to be democratic, giving everyone, no matter how big or small their organisation, the ability to share their work with the world.
We need more thriving independent, family-run businesses, and therefore we need to empower people to keep shopping locally even when brick-and-mortar businesses have to shut and we can’t get out of our homes.
Finding ways to give back
A spirit of generosity and desire to help bring about positive change is at the heart of my work. As well as donating 10% of my monthly income to charity, I’m also embracing a business model that has giving woven into its very fabric. Now, every time you buy one of my self-paced courses, workshops, e-books, or any other digital product (that’s basically anything I sell that isn’t my one-to-one services or live small group programs), you can feel extra good about it because for every product you buy, I’ll earmark the same product to be given away for free to someone who would benefit from it.
How does this work? It’s pretty simple: when someone buys a course, workshop, or other digital product from me, the same product is noted as being available for “the next person in line” who has reached out asking to be put on the waiting list, and I’ll reach out to them and set them up with their gifted product.