Your website is a lifeline
for your business...
You need a website that communicates your message clearly
and is easy for your "right people" to find online
—now more than ever
I believe that all businesses need a well thought-through website that communicates their message and story clearly.
As change-makers, educators, and purpose-driven business owners, supporting our families and giving back to our communities, we need to be able to survive during unprecedented times. People are turning to the internet more than ever before to do their shopping, and get educated, inspired, entertained, and to find community. Now, in the midst of great struggle and upheaval, we have an opportunity to get creative and find new ways to be of service and to support each other.
SEO is for everyone—not just the giants of the online world with big budgets and teams.
I teach creatives how to make their websites more user-friendly and discoverable via search engines, so that they can be found by people who are actively searching for what they have to offer.
I work with small businesses (individuals and teams) who don’t have the time, energy, or resources to devote a lot to their websites and marketing, and I teach people how to make the most of what they have to get their message out there and connect with the people who could benefit from their work.
My approach is all about doing less, better; not about the standard we could attain if we had a devoted in-house SEO team doing All The Things for us, but what each and every one of us could easily accomplish here and now with what we have right now. The beauty of SEO is that the internet is supposed to be democratic, giving everyone, no matter how big or small their organisation, the ability to share their work with the world.
We need more thriving independent, family-run businesses, and therefore we need to empower people to keep shopping locally even when brick-and-mortar businesses have to shut and we can’t get out of our homes.
Finding ways to give back
A spirit of generosity and desire to help bring about positive change is at the heart of my work; I give 10% of my monthly income to charity, and recently in light of the COVID-19 pandemic and Black Lives Matter movement, I feel determined to do more.
One step I’m taking is to design and teach a free workshop for the local independent brick-and-mortar businesses of my home town, Ashburton, sharing some simple steps to help them make their websites more user-friendly and discoverable via Search. Some of the business owners I’ve talked to locally have only just started creating their websites for the first time during lockdown, and feel very out of their depth with the sudden need to shift their focus online.
This is where my area of expertise—online communication, SEO, and marketing—meets my passion and the needs of a group of people I deeply value and respect. It truly makes my heart sing to know that I can provide helpful insight and support to the brick-and-mortar local independent businesses that make my home town such a special place to live.
A new buy one, give one model for my digital products
As well as this work, I’m so happy to share that I’m also embracing a new business model that has generosity and giving woven into its very fabric. Now, every time you buy one of my courses, workshops, e-books, or any other digital product (that’s basically anything and everything I sell that isn’t my one-to-one services), you can feel extra good about it because for every product you buy, I’ll earmark the same product to be given away for free to someone who would benefit from it.
How does this work? It’s pretty simple: when someone buys a course, workshop, or other digital product from me, the same product is noted as being available for “the next person in line” who has reached out asking to be put on the waiting list, and I’ll reach out to them and set them up with their gifted product.
A rising tide lifts all boats
Because I work limited hours and juggle different types of work, I often have more requests for copywriting help than I can take on. If you're a fellow copywriter who shares a similar approach to storytelling to mine, I'd love to get to know you better so that I can pass on your details to potential clients who need to be hooked up with a good copywriter. If this sounds like it would be helpful, please fill out this form and I'll be in touch if I hear about a project that could potentially be a good fit for you.